In celebration of World Kindness Day, KIND® teams up with Savannah Bananas star and viral content creator Jackson Olson for a limited-edition collaboration spotlighting kindness, community and a fan-favorite breakfast protein bar.

• In celebration of World Kindness Day, KIND® and Savannah Bananas star and viral content creator Jackson Olson are teaming up for a limited-edition collaboration featuring Jackson on KIND® Peanut Butter Banana Dark Chocolate breakfast protein bar packs.
• The partnership brings together KIND’s longstanding commitment to kindness with a message that is personal to Jackson: recognizing the people who show up for others every day and the impact of choosing kindness.
• Inspired by his mother, Laura Olson, Jackson is sharing limited-edition KIND bars with the Litchfield Hills Transition Center, where she dedicated her career helping young adults with disabilities build skills, confidence and independence.
• Fans can shop the limited-edition KIND bars exclusively on the KIND TikTok Shop beginning Friday, November 13, while supplies last.

NEW YORK, Nov. 11, 2026 /PRNewswire/ — In celebration of World Kindness Day, KIND Snacks, the brand known for its delicious, better-for-you snacks, is teaming up with Savannah Bananas star and viral content creator Jackson Olson for a limited-edition collaboration featuring Jackson on packs of KIND Peanut Butter Banana Dark Chocolate breakfast protein bars.

The fan-favorite breakfast protein bars feature the same ingredients KIND fans already love — creamy peanut butter, real banana and dark chocolate — with 100% whole grains and contain 8 grams of protein per serving. Now, for a limited time, they’re getting a fresh look with Jackson front and center on pack.

The partnership brings together KIND’s longstanding commitment to kindness with a message that has personal meaning for Jackson: recognizing the people who show up for others every day and the impact of choosing kindness. For Jackson, one of those people is his mom, Laura. She helped found the Litchfield Hills Transition Center, dedicating her career to helping students with special needs build the skills, confidence and independence needed to enter the workforce and navigate life beyond the classroom. Growing up with her example, Jackson saw what kindness looks like in action — not through one grand gesture, but through consistently showing up for others and helping them move forward.

To honor that legacy, KIND and Jackson are sharing limited-edition KIND bars with the Litchfield Hills Transition Center, bringing the spirit of the collaboration back to a community that means so much to his family.

“I’ve always been passionate about spreading kindness and joy, so being able to put my spin on the packaging of one of my favorite KIND flavors has been so special,” said Jackson Olson. “What makes this partnership even more memorable is being able to support a community that means so much to my family. My mom inspires me to look for ways to make people smile and give back, so getting to do that with the Litchfield Hills Transition Center makes this partnership especially meaningful to me.”

“Jackson brings incredible energy and authenticity to everything he does, which makes him a natural partner for KIND,” said Andrew Zrike, Chief Marketing Officer at KIND North America. “As we celebrate World Kindness Day, we’re proud to partner with Jackson to highlight the people whose everyday acts of kindness create a lasting impact in their communities, while giving fans a fun new way to enjoy one of our most-loved breakfast protein bars.”

Fans can get their hands on the limited-edition KIND Peanut Butter Banana Dark Chocolate breakfast protein bars beginning on World Kindness Day, Friday, November 13, exclusively through KIND TikTok Shop at 12:00pm ET, while supplies last.

To learn more about this partnership and KIND, visit www.kindsnacks.com and follow KIND on TikTok, Instagram, LinkedIn and YouTube.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. Based on combined Mars and Kellanova 2025 net sales, we are a $65bn+ family-owned business with 170,000 Associates, our diverse portfolio of leading pet care products and veterinary services serve pets all around the world and our quality snacking and food products delights millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M’S®, SNICKERS®, EXTRA®, Pringles®, Cheez-It®, and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ deliver high quality veterinary care and ANTECH ™ offers breakthrough capabilities in pet diagnostics.

Ashley Johnson
KIND
Ashley.johnson1@effem.com

Elyssa Kanter
Weber Shandwick
elyssa.kanter@omc.com

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SOURCE Mars, Incorporated